UX Playbook

Roles and responsibilities

CEO(s)

Since a Brand Sprint touches the very core of a company, it's essential to have at least one of the founders there to fill the role of decider.

Head of design or marketing

If the company has someone responsible for these domains, include them in the meeting.

Facilitator

Someone from Hike One with a lot of brand identity experience who is able to steer the discussions the right way

Designer

The Hike One designer that will create the visual identity based on the outcome of the workshop